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This page was last modified on Tuesday, March 02, 2010 03:07:19 PM
Reading interests in the past couple of years
Favorites:

Favorites (Behavioral econ and psychology):

 

  • The logic of life : the rational economics of an irrational world / Tim Harford
  • The undercover econeomist : exposing why the rich are rich, the poor are poor, and why you can never buy a decent used car / Tim Harford.
  •  
    Dear undercover economist : priceless advice on money, work, sex, kids, and life's other challanges / Tim Harford
  • Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. 
  • Super Freakonomics / Steven D. Levitt & Stephen J. Dubner. 
  •  
    Freakonomics     : a rogue economist explores the hidden side of everything / Steven D. Levitt and Stephen J. Dubner.
  • Fooled by randomness : the hidden role of chance in life and in the markets / Nassim Nicholas Taleb.
  • The black swan : the impact of the highly improbable / Nassim Nicholas Taleb.
  • How to lie with statistics （1954）
  • The long tail : why the future of business is selling less of more / Chris Anderson
  • Outliers : the story of success / Malcolm Gladwell.
  • The tipping point : how little things can make a big difference / Malcolm Gladwell.
  • Traffic: why we drive the way we do (and what it says about us) / by Tom Vanderbilt
  • Snoop : what your stuff says about you / Sam Gosling. 
    • New Favorite: Phylosophy in layman's terms:

     

  • Plato and a platypus walk into a bar-- : understanding philosophy through jokes / Thomas Cathcart & Daniel Klein.
  • Aristotle and an aardvark go to Washington: understanding political doublespeak through philosophy and jokes / by Thomas Cathcart & Daniel Klein.
  • Heidegger and a hippo : walk through those pearly gates : using philosophy (and jokes!) to explain life, death, the afterlife, and everything in between / by Thomas Cathcart & Daniel Klein.

    • Influence /Marketing:

     

  • Sway : the irresistible pull of irrational behavior / Ori Brafman and Rom Brafman.
  • Why we buy : the science of shopping / Paco Underhill.
  • Made to stick : [why some ideas survive and others die] / Chip Heath and Dan Heath. 
  • Beyond reason : [using emotions as you negotiate] / Roger Fisher and Daniel Shapiro. 
  • Getting to yes / Roger Fisher, William Ury & Bruce Patton. 
  • Yes!: 50 scientifically proven ways to be persuasive / Noah J. Goldstein, Steve J. Martin, and Robert Cialdini.

    • Economics:

     

  • Economics in one lesson / Henry Hazlitt. 

    • Mixed feeling for:

     

  • Wikinomics : how mass collaboration changes everything / Don Tapscott and Anthony D. Williams.
  • The big moo: stop trying to be perfect and start being remarkable / the Group of 33 ; edited by Seth Godin
  • Blink: the power of thinking without thinking / Malcolm Gladwell.
  • Animal in Translation


    • Not sure I like:

    Buyology : truth and lies about why we buy and the new science of desire / by Martin Lindstrom. 

    The know-it-all : [one man's humble quest to become the smartest person in the world] / A.J. Jacobs

    Bright-sided : how the relentless promotion of positive thinking has undermined America / Barbara Ehrenreich.

    This land is their land : reports from a divided nation / Barbara Ehrenreich.

    Bait and switch : [the (futile) pursuit of the American dream] / Barbara Ehrenreich.

     

    To read:

     

  • Working with emotional intelligence / Daniel Goleman.
  • The wisdom of crowds / James Surowiecki.

  • The world is flat : a brief history of the twenty-first century / Thomas L. Friedman.
  • Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein.
  • Animal spirits : how human psychology drives the economy, and why it matters for global capitalism / George A. Akerlof and Robert J. Shiller.
  • How we decide / Jonah Lehrer.
  • Stumbling on happiness / by Daniel Gilbert.
  • The last lecture / Randy Pausch with Jeffrey Zaslow.
  • Going broke : why Americans can't hold on to their money / Stuart Vyse.
  • The handbook of experimental economics / John H. Kagel and Alvin E. Roth, editors.
  • Strangers to ourselves : discovering the adaptive unconscious / Timothy D. wilson.
  • Small is beautiful : economics as if people mattered / E.F. Schumacher.
  • Beyond greed and fear : understanding behavioral finance and the psychology of investing / Hersh Shefrin.
  • Quirkology : how we discover the big truths in small things / Richard Wiseman.
  • The mind of the market : compassionate apes, competitive humans, and other tales from evolutionary economics / Michael Shermer
  • Influence : the psychology of persuasion / Robert B. Cialdini.  
  • The Power of Positive Thinking  by Norman Vincent
  • Thought Conditioners  by Norman Vincent

  •  

    Can't wait to read:

     

  • What the dogs saw
  • Accidental Billionaire
  • Lady tasting tea
  • Asking the Right Questions: A Guide to Critical Thinking / Neil Browne

    •  

    Future reading:

     

    LibraryThing.com

    persuasion
    marketing
    Logic /Critical thinking


    Tribes [sound recording] : we need you to lead us / Seth Godin.

     


    Crimes against logic : exposing the bogus arguments of politicians, priests, journalists, and other serial offenders / Jamie Whyte.

    Permission marketing : turning strangers into friends, and friends into customers / Seth Godin.

    Marketing : an introduction / Gary Armstrong, Philip Kotler.


    Selling the invisible : a field guide to modern marketing / Harry Beckwith.

    (audio) The new rules of marketing and PR : how to use news releases, blogs,

    podcasts, viral marketing and online media to reach your buyers directly / by David

    Meerman Scott
    and others by same author

     

    Novel: shopenhauer cure

     

     

  •  
    angleflewover: 其实我个人是很推崇经典的教科书的，逻辑严密，描述清晰，经得起看。
    如果你对微观经济感兴趣，可以翻翻Hal R. Varian写的书Intermediate Microeconomics， 一般是给本科生用的教材，出了很多版了。读起来有点像读简化版的数学书。即使不是做这行的，也能读得进去。

    •  

    阿鹅: marketing我有本好书，很薄，叫做influence，当年marketing教授推荐的。还有两本，

    一本是how to grow when markets don't by Slywotzky and Wise，

    getting to yes by Fisher, Ury and Patton

    Self improvement/Psycology
    • A complaint free world: how to stop complaining and start enjoying the life you always wanted / Will Bowen.
    • The now habit : a strategic program for overcoming procrastination and enjoying guilt-free play / Neil A. Fiore.
    • How to stop worrying and start living
    • Finding flow : the psychology of engagement with everyday life / Mihaly Csikszentmihalyi.
    • How to win friends and influence people
    • The 7 habits of highly effective people
    • Your money or your life?
    • Enough: True measures of money, business, and life (John C. Bogle)
    • Smart women finish rich
    • The fine art of small talk : how to start a conversation, keep it going, build networking skills, and leave a positive impression! / Debra Fine
    • The power of now/ Eckhart Tolle
    • other books by Eckhart Tolle
     

    Other:

     

    Design & Photography:

    • Design basics / David A. Lauer, Stephen Pentak. 
    • Mastering composition : techniques and principles to dramatically improve your painting / Ian Roberts. 
    • The simple secret to better painting : how to immediately improve your work with the golden rule of design / Greg Albert. 
    •  
      Learning to see creatively : design, color & composition in photography / Bryan Peterson. 
    • Looking at photographs : 100 pictures from the collection of the Museum of Modern Art / by John Szarkowski.
    • Bryan Peterson's understanding photography field guide : how to shoot great photographs with any camera. 
    • Creative composition & design / Pat Dews.  
    • The complete guide to light
    • Fundamentals of photography (Tom Ang)

     

    Baking & Cake decoration:

    • The confetti cakes
    • The cake decorator's motif bible
    • BakeWise : the hows and whys of successful baking with over 200 magnificent recipes / Shirley O. Corriher. 

    Past reading interests (partial list):

    • Interior decoration, archetecture
      • The elements of style
    • Digital Photography
    • Organization
    • Relationship
    • Nutrition
    • Mystery
    • Science
      • One, Two, Three...Infinity
    • Baking
      • The last course : the desserts of Gramercy Tavern / Claudia Fleming with Melissa Clark ; preface by Danny Meyer ; foreword by Tom Colicchio ; photography by Dana Gallagher.